In 2009, Baja Fresh moved its corporate headquarters from Thousand Oaks to Cypress, California, and closed all locations in central Ohio. The consortium was led by David Kim, who took on the role of CEO, and later appeared on Season 2 episode 20 of the reality TV series Undercover Boss. At the time of the firm's acquisition by BF Acquisition Holdings in 2006, Baja Fresh had 144 company-owned and 154 franchised locations in the states of Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington as well as the District of Columbia. In 2006, Wendy's sold the roughly 300-location Baja Fresh chain for $31 million to BF Acquisition Holdings, a private investor consortium that had operated franchised restaurant units for such chains as Sweet Factory, Cinnabon and Denny's.

As a wholly owned subsidiary of Wendy's, the 249 restaurant chain saw consistently declining same-store sales. In 2002, Wendy's International purchased Baja Fresh for $275 million. Dollarhyde became CEO with Siracusa as Chairman and Magglos as President, they then grew the chain from 45 locations in 1998 to 249 stores. In 1998, the Magglos worked with Greg Dollarhyde and Pete Siracusa, who recapitalized the parent company, acquired venture capital and bought shares from outside holders to take control of Baja Fresh. Franchising began in 1995, and the chain had expanded to 31 outlets by 1997. In 1990, Jim and Linda Magglos took out a third mortgage on their home and opened the first Baja Fresh in Newbury Park, California in the Conejo Valley. Available at participating locations.A Baja Fresh restaurant on Sunset Boulevard in Hollywood, California, in 2008 1990s For more information, visit *Additional terms and conditions apply. For every 100 points, registered members will receive a $10 reward.

'In addition, back by popular demand, we are excited to announce the return of the Chicken Tortilla Soup to participating Baja Fresh menus for a limited time and while supplies last.'Īdditionally, you can earn points for every Baja Fresh purchase made in-store or online*! Become a member of Club Baja Rewards for exclusive offers, plus earn one point for every $1 spent pre-tax.

'We are thrilled to introduce two brand-new flauta offerings that are sure to bring our guests a fun and flavorful new way to enjoy Baja Fresh,' said Lindsay Seli, senior national marketing manager at Kahala Brands™, parent company of Baja Fresh. Chicken Tortilla Soup – roasted tomato and tortilla soup with fire-grilled chicken topped with fresh sliced avocado, cheese, onion & cilantro mix and tortilla strips.New Chicken Flauta Appetizer – one flauta served with a pronto queso.Served with pico de gallo, sour cream, guacamole, rice, and choice of black or pinto beans New Chicken Flautas Platter – two large crispy flautas filled with fire-grilled chicken, fajita veggies, cheese, and salsa verde.Guests can now enjoy these three flavor-filled items: From January 31 to April 10, the Chicken Flautas Platter and Chicken Flauta Appetizer, along with the Chicken Tortilla Soup, will be added to Baja Fresh menus nationwide. 31, 2022 /PRNewswire/ - Baja Fresh Mexican Grill ® ( the fast-casual fresh Mexican food chain, introduces two new menu items and the return of a fan-favorite for a limited time.

Baja fresh and menu